P&G's Downy Facing Stiff Reality: Millennials Don't Use Fabric Softener

Proctor & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener.
Proctor & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener.

P&G Mexico Downey Passion 750ml [Softener] : Everything Else

No dyes, no perfumes, no worries: Downy Fabric Conditioner is hypoallergenic and dermatologist-tested - perfect for those with sensitive skin. Made

Downy Free and Gentle, 105 Loads Liquid Fabric Softener, 90 fl oz

Seamless+Flexibility+v2+pdf.compressed

Wash It Better, Love It Longer', Downy Challenges Clothing Lovers to #30wears

Fabric softener: Millennials don't like it, P&G says

No dyes, no perfumes, no worries: Downy Fabric Conditioner is hypoallergenic and dermatologist-tested - perfect for those with sensitive skin. Made

Downy Free and Gentle, 105 Loads Liquid Fabric Softener, 90 fl oz

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An OXI Surprise

New Downy® Commercial Encourages Consumers to “Rip Their Clothes On”

PGC 35511, PROCTER & GAMBLE Downy® Fabric Softener - 64-OZ. Bottle, PROCTER & GAMBLE