How Activia went from stodgy digestive aid to trendy wellness

If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop.

Yogurt brand Activia focuses on the gut

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How Activia went from stodgy digestive aid to trendy wellness brand - Plantão dos Lagos

How Activia went from stodgy digestive aid to trendy wellness

Activia+ Strawberry Lowfat Yogurt Drink, 3.1 fl oz, 6 count

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