Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign, Advertising

SK-II RELEASES NEW PITERA & ME CAMPAIGN: MADE BY GEN-Z, FOR THE GEN-Z

SK-II's Gayoon Jung: Resist the short-term sell and focus on what matters

SK-II PREMIERES LATE NIGHT PORTRAITS POWERED BY PITERA™

P&G Adds Gen-Z Marketing Campaign For SK-II Pitera Skin Care With Asian Celebrity Brand Ambassadors

SK-II LAUNCHES PITERA & ME CAMPAIGN, MADE BY GEN Z FOR GEN Z - THE S MEDIA

SK-II re-makes iconic skincare campaigns to promote new docuseries

SK-II captures courage of celebrity ambassadors with bare-skinned shoot

SK-II UNVEILS THE SECRET KEY FILMS

SK-II releases new campaign by Gen Z for the Gen Z - Retail in Asia

New In: SK-II's Next Gen Ambassador TWICE's MINA Shares Her Unscripted Self in SK-II's PITERA™ & Me Campaign

SK-II RELEASES NEW PITERA & ME CAMPAIGN: MADE BY GEN-Z, FOR THE GEN-Z

SK-II re-makes iconic skincare campaigns to promote new docuseries

SK-II: Speaking The Language Of The Youth With Social Media Campaigns, by Roxanne Jiang, Marketing in the Age of Digital