How Stanley turned a 110-year-old bottle into a $750 million business
Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2016, with the launch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driven by the Quencher's popularity, Stanley's annual sales have surged from $73 million to a projected $750 million in 2023.
Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2016, with the launch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driven by the Quencher's popularity, Stanley's annual sales have surged from $73 million to a projected $750 million in 2023.
How a 40-ounce cup turned Stanley into a $750 million a year business
How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million
How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million
How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million
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How the Stanley Quencher became a $750 million company. viral
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